For solo business owners who already use AI

It worked once.
Now make it work every week.

TheHUB helps you set up one repeatable marketing process with AI. Save your brief once, follow the same steps each week, and check one number to see if it is working. Next week starts from your saved brief, not a blank chat.

Free to start. Solo is $19/month, with a 30-day money-back guarantee on your first paid charge. Native English and Spanish.

What this is and who it's for

What you get

A free community to start, plus a paid Build Club with two hands-on implementation workshops a week, where you build the process with us instead of alone.

Built for
  • Solo owners, like coaches, consultants, and freelancers, who run the business alone and want one marketing process that survives the next chat.
Not built for
  • People who want to start an AI agency
  • Developers building AI apps from scratch
  • Anyone looking for a prompt pack
  • Anyone who wants a promise of leads or revenue

The chat forgets. You pay for it.

Every new chat starts from zero. It does not know your offer, your customer, or what you already approved. So the hour you set aside for marketing goes back into explaining the business.

That is not a talent problem. It is a missing process.

How the work moves

Pick one task that still dies in a new chat.

1

Name the hour that disappeared last week

Message, follow-up, or a page you keep rewriting. That is the first process.

If you work alone, start with the customer and the one sentence they believe.

If someone helps you, pick the task that still comes back to your desk.

2

Write the business into a brief you can reopen

Offer, customer, and what you already approved. Save it where next week's chat can open it.

Monday should not start with retyping the business.

The person who runs it should not have to ask you for the offer again.

3

Run it once. Keep the steps.

Check one process KPI. Save what you did. Next week starts from that version.

The point is a brief you can open again.

You keep approval. They follow the saved steps.

After Week 1

You leave with a brief you can open on Monday.

A saved version of your offer, your customer, and the next step.

1

The same task that ate last week's hour

2

Your offer and customer, written once so the next chat can use them

3

One process KPI you will check next week

4

The steps saved. You do not type the business again.

That is what the first workshops leave on your desk.

Next Monday, you open this brief. Not a new chat.

The first five

Which tab already wasted an hour?

Start with that process. Leave the other four alone.

1. First marketing build

Name the customer and the one sentence they believe. Save the page and the brief so the next chat can use them.

2. Brand rules and examples

The last AI draft sounded nothing like you. Save the phrases you use and the ones you never would.

3. Content path

One piece. Same brief from the first draft through your approval and publish.

4. Follow-up after interest

Someone replied or downloaded. Name who sends the next message.

5. First process KPI

After you run it, check one process KPI. Keep, change, or stop.

Where the method comes from

Joel ran the work. Then he wrote it down.

Joel Castillo turned 14+ years of marketing and operating work into a method a small business can run:

Built
DISURI Beauty from scratch
80%
Operations automated at ZimVie
EN/ES
Native bilingual delivery
14+
Years digital marketing leadership
$11.6M
Media managed at Gilead/Kinesso
47%
Pipeline lift at ZimVie
30+
Claude Code AI agents shipped

He kept the offer and the customer. Someone owned the output. Next week started from what he saved.

These are Joel Castillo's operating history and results, not promises about member outcomes. Your results depend on your business, your inputs, and the work you complete.

What you can build next

TheHUB Build Clubs start with Marketing Engine.

Paid members join that first club. You set up one marketing process you can run next week. Revenue systems, a product launch, and automations wait until that process is already running.

1
Track A

TheHUB Marketing Engine Build Club

Start here. Name the customer and the one sentence they believe. Save the brief so this week's content, ads, and follow-up use the same message.

2
Track B

TheHUB Revenue Systems Build Club

Wait until someone else runs follow-up. Then you need to see the work in HubSpot or Salesforce.

3
Track C

TheHUB Brand Launch Build Club

Only if you sell a product. Positioning, the Shopify store, and how orders leave. Built from the DISURI Beauty playbook.

4
Track D

TheHUB AI Build Club

Last. Once the weekly work already repeats, save the automations so Monday is not a rebuild.

Choose by who runs the work

You. Or you and one employee.

Pick the plan by who has to run the saved steps next week.

Running it solo?

You run this alone. You need one marketing process that survives next Monday.

Join TheHUB Marketing Engine Build Club. Two workshops a week, done with you.

One seat. A brief you can reopen. The prompt library comes with the club, not before you start.
$19/month
Start Marketing Engine →

Leading a small team?

Someone else now has to run follow-up. You still have to see whether it ran.

Hand one employee the saved steps. Keep approval. Inspect one process KPI.

Operator adds TheHUB Revenue Systems Build Club for you and one employee. Two workshops a week.
$99/month
See the Operator plan →
Choose your level

What has to work next week?

Start free. Choose Solo if the saved steps stay with you. Choose Operator if they have to move through your team.

Free
$0

For seeing the method and choosing the first process worth fixing.

  • ✓Free Skool community
  • ✓3 YouTube videos each week
  • ✓Intro webinars
  • ✓Power-Ups every day, up to 10 a month
  • ✓Selected content in native EN/ES
Best for solo owners
Solo
$19/month

For a solo owner building one repeatable marketing process without rebuilding the brief.

  • ✓Marketing Engine Build Club
  • ✓Access for 1 person
  • ✓Marketing skill library
  • ✓2 implementation workshops/week
  • ✓Versioned prompt library
  • ✓Skool Pro community
Best for small teams
Operator
$99/month

For an owner who needs one employee to run the process and one process KPI to inspect.

  • ✓Marketing Engine + Revenue Systems Build Clubs
  • ✓Built for you and one employee
  • ✓Marketing and revenue skill library
  • ✓2 implementation workshops/week
  • ✓KPI dashboard setup
Bundle
$299/quarter

For a team that wants marketing, revenue, and brand-launch systems with quarterly billing.

  • ✓First 3 TheHUB Build Clubs
  • ✓Access for 2 people
  • ✓Marketing, revenue, and brand skill library
  • ✓2 implementation workshops/week
  • ✓Attribution report
Annual
$997/year

For operators who want all four Build Clubs and save about 16% versus Operator monthly.

  • ✓All 4 TheHUB Build Clubs
  • ✓Access for 2 people
  • ✓Full skill store
  • ✓HIPAA/FTC compliance module
  • ✓Priority workshop access

Paid plans include a 30-day money-back guarantee. Request a refund within 30 days of your first payment and we return the amount charged—$19 for Solo, $99 for Operator, $299 for Bundle, or $997 for Annual—no questions asked.

Before you choose

Already tried AI once?

What if a good ChatGPT answer did not stick?+
That is the starting point. TheHUB does not expect a blank chat to remember your business. You add your offer, customer, brand rules, owner, one process KPI, and saved steps. Done with you. Not done for you.
Do I need to replace my current tools?+
No. Start with the tools your business already uses. The first goal is to make one process clear and repeatable before adding anything else.
How much time will this take?+
Start with one process, not a full rebuild. The time depends on the task and tools you already use; paid plans include two hands-on implementation workshops each week.
Do I need to be technical?+
No. TheHUB is built for people who run businesses. Paid plans include two hands-on implementation workshops a week to help you work through the process.
Is this another course to watch?+
No. You do not need another long plan. TheHUB is education plus two hands-on implementation workshops a week on paid plans, applied to one real process—not another folder of lessons.
Does my employee need to be technical?+
No. Operator is designed so the owner defines the rules and approval while one employee follows the documented process.
What will I have after Week 1?+
A chosen process, your business information loaded into it, one process KPI, and the first saved version of the steps.
Is the work available in Spanish?+
Yes. Joel teaches natively in English and Spanish, and selected Build Clubs and skills are written for each language rather than machine-translated.
What is the refund policy?+
Paid plans include a 30-day money-back guarantee. Request a refund within 30 days of your first payment and TheHUB.Business returns the amount charged: $19 for Solo, $99 for Operator, $299 for Bundle, or $997 for Annual—no questions asked. Free has no charge.
Start here

Name one process. Then join free.

Open the free classroom. Fill one field. Post the process that keeps dying in your tabs.

Workshops stay with Solo and Operator. You can name a process before you pay.

Compare the plans