The AI Operator School for SMBs

Install a working AI stack in 90 days.
Marketing. Sales. Brand. Automate.

Live cohorts in English and Spanish, taught by a director who shipped 30+ production AI agents inside a billion-dollar company.

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Free to start · No credit card required

10,000
businesses / year
4
operating pillars
$1.42B
U.S. SMB AI market
73%
of SMBs want AI training
Sound familiar?

You know AI can run your business. You just can't get it done.

Pulled from 10,000 SMB interviews — and exactly what TheHUB was built to fix.

"15 tabs open, none save me time."

Tool overload, no integration

We install one connected AI stack — Claude, your CRM, your content engine — in 8 weeks.

"My prompts break a week later."

Prompt fragility, no library

You get a versioned prompt library built for your business. You own it, you update it.

"I can't prove AI is making me money."

No measurement, no attribution

A KPI dashboard plus a weekly clinic that ties every AI workflow to revenue.

The four-pillar curriculum

Most AI courses teach prompts. We install operating systems.

Four cohort tracks, 8–12 weeks each, with two live webinars every week.

1
Track A

Marketing & Lifecycle

AI-driven content engine, brand kit, SEO, ad creative, lifecycle nurtures

2
Track B

Sales / CRM

AI-augmented HubSpot or Salesforce, lead scoring, omni-channel sequences, attribution

3
Track C

Brand, Ecommerce & Product Launch

Launch a DTC brand and distribution (DISURI Beauty playbook), Shopify + fulfillment, AI apps in 90 days

4
Track D

AI Agents & Workflow Automation

n8n/Zapier agents, MCP integrations, SOP automation, meeting → action workflows

Why this team wins this market

Built by a director who actually ran it.

14 years of director-level operating history — not a guru with one good year. Built DISURI Beauty from scratch. Paired with a professional video producer.

14+
Years digital marketing leadership
$11.6M
Media managed (Gilead/Kinesso)
47%
Pipeline lift at ZimVie
30+
Claude Code AI agents shipped
80%
Operations automated at ZimVie
EN/ES
Native bilingual delivery
"
I run an $11M marketing engine with AI. Here's the system I'm teaching 10,000 businesses to copy this year.

— Joel Castillo, Founder

Simple, transparent pricing

Start free. Install AI when you're ready.

Every paid plan includes live webinars twice a week, a peer community, and a versioned prompt library.

Free
$0

Join the community, access free content, attend intro webinars.

  • Free Skool community
  • 3 YouTube videos/week
  • Intro webinars
  • Daily Power-Ups
  • EN/ES content
Most popular
Solo
$97/mo

For solopreneurs installing AI across their marketing stack.

  • Track A — Marketing
  • Pillar 1 skill store
  • Live webinars 2×/wk
  • Versioned prompt library
  • Skool Pro community
Operator
$147/mo

For small teams — includes an employee seat.

  • Tracks A + B
  • 2 seats (you + employee)
  • Pillars 1–2 skill store
  • Live webinars 2×/wk
  • KPI dashboard setup
Bundle
$497/qtr

Tracks A through C — marketing, sales, and brand launch.

  • Tracks A, B + C
  • Pillars 1–3 skill store
  • Live webinars 2×/wk
  • Attribution report
  • 2 team seats
Annual
$997/yr

All four pillars + compliance module. Save 17%.

  • All 4 tracks (A–D)
  • Full skill store
  • Compliance module (HIPAA/FTC)
  • Priority webinar access
  • 2 team seats
FAQ

Common questions

Do I need to be technical to use TheHUB?+
No. The curriculum is built for people who run businesses, not engineers. Every install is guided step-by-step and backed by two live webinars a week.
How is this different from other AI courses?+
Most courses teach prompts. TheHUB teaches you to run your whole company with AI — marketing, sales, brand launch, and automation — taught by an instructor who shipped 30+ production AI agents inside a billion-dollar regulated business and built DISURI Beauty from scratch.
Is the content available in Spanish?+
Yes. Joel is a native bilingual speaker, and selected tracks and skills ship in both English and Spanish — natively produced, not machine-translated.
What's the refund policy?+
Complete Week 1 of your track, and if you don't find value we'll refund your first month — no questions asked.